In January, Element16 Media embarked on an exciting project with The Restaurant at Theatre Severn. This small business, nestled in the heart of Shrewsbury, needed a digital transformation to enhance its online presence and streamline customer acquisition. Here’s a detailed look at our journey with them and the impactful results achieved.
Client Testimonial
Nick Thorn, Owner of The Restaurant at Theatre Severn, shared his experience working with us:
“Element16 Media were a godsend to us as a small business. They took over our social media and transformed our customer acquisition. They went on to completely revamp and revolutionise our website, which streamlined our bookings and portrays our brand beautifully. With all of this, we could concentrate on our customers instead of worrying about our marketing, knowing it was in good hands.”
Benjamin Wiser, Owner of Element16 Media, reflected on the collaboration:
“It’s been a pleasure to work with The Restaurant. Looking back to when we started, it’s been great to see the progression of their digital presence across a wide variety of media – we have been given a great license to get creative and have fun with the marketing, and it’s paying off into bookings now as well! We are all looking forward to what the future holds, with many more ideas in the works!”
1. Social Media Management
Platforms: Instagram & Facebook
Strategy: We focused on showcasing the quality of The Restaurant through high-quality pictures, videos, giveaways, and offers. By consistently posting engaging content, we were able to attract and retain a larger audience.
Benefits:
Visual Appeal: Eye-catching visuals grabbed the attention of potential customers.
Engagement: Giveaways and offers increased interaction and engagement on posts.
Reach: Regular posts and strategic use of hashtags boosted the restaurant’s visibility.
2. Content Visits
Activities: We conducted food photography and video shoots, which were then edited to create visually engaging content.
Benefits:
Professional Quality: High-quality visuals presented the food in the best possible light.
Content Backbone: These visuals formed the backbone of our social media strategy, ensuring a steady stream of appealing posts.
3. Brand New Website
Features: We designed an animated, responsive, and easy-to-use website with booking functionality.
Benefits:
User Experience: The responsive design ensured the website worked seamlessly on all devices.
Efficiency: The booking functionality streamlined the reservation process, making it easier for customers to book tables.
Brand Image: The website portrayed The Restaurant’s brand beautifully, enhancing its online appeal.
4. Brand Guidelines
Implementation: We established brand guidelines to maintain a consistent visual presence across different online mediums.
Benefits:
Consistency: Ensured a uniform look and feel across all platforms, strengthening the brand identity.
Professionalism: Consistent branding conveyed professionalism and reliability to potential customers.
5. Email Marketing
Method: We integrated sign-ups through the website to create a mailing list, which was used to send out targeted mailshots.
Benefits:
Targeted Marketing: Direct communication with interested customers boosted engagement.
Increased Bookings: Regular updates and offers via email converted subscribers into paying customers.
Working with The Restaurant at Theatre Severn has been a rewarding experience, showcasing the transformative power of a well-executed digital marketing strategy. If your business is looking for a digital refresh, a bespoke new website, or a comprehensive social media strategy, Element16 Media is here to help.
Ready to take your digital presence to the next level? Schedule a 30-minute call with us to discuss your current and potential digital marketing needs. Click the button below to book your call and start your journey with Element16 Media.