Element16 Media is thrilled to announce the launch of Touchline, our pioneering app development programme tailored specifically for non-league football clubs across the UK. Building on the success of our work with AFC Telford United, Touchline is set to become the ultimate tool for fan engagement and club promotion, bringing mobile technology within reach of clubs that may have previously found such tools inaccessible.
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A brief introduction
Since the launch of the AFC Telford United App in 2021, we’ve seen the power of mobile apps in connecting fans with their club like never before. Telford United’s app has evolved into an essential engagement platform, proving just how impactful a well-designed mobile app can be. With Touchline, Element16 Media aims to provide every non-league club with a high-calibre app, designed to engage fans, drive club revenue, and build brand loyalty—all without the hefty initial price tag.
Why an App Is Now Essential for Football Clubs
For many football clubs, mobile apps have become an invaluable asset. Major corporations already leverage mobile technology to market directly to users, and forward-thinking football clubs are recognising the same potential. What was once a “nice-to-have” feature has now become indispensable in the digital strategy of any ambitious football team. Through Touchline, non-league clubs can access these same advantages, levelling the playing field and allowing clubs to build a dynamic digital presence.
Key Features of Touchline
Touchline is packed with features to maximise fan engagement and boost revenue. Here’s a look at some of the standout tools that clubs will be able to harness:
Push Notifications
All Touchline apps come with an unlimited number of push notifications. In just seconds, clubs can send alerts directly to fans’ home screens, whether it’s to celebrate a goal, promote upcoming fixtures, share ticketing information, or inform fans about away travel. It’s a powerful way to communicate quickly and directly with supporters, keeping them connected with the club.
The Predictor Game
The Predictor Game is a brilliant, customisable way to boost fan engagement. Clubs can invite fans to predict scores or select the first scorer, with prizes like match tickets adding an extra layer of excitement. It’s a fun, interactive feature that fosters deeper fan involvement and adds to the excitement of matchday.
Club Shop
With the club shop integrated directly into the app, fans can purchase branded merchandise in seconds. Touchline offers low transaction fees and a seamless shopping experience that encourages purchases, whether fans are looking for a new shirt, scarf, or any other branded item. This is an effective revenue stream that makes supporting the club even easier for fans.
Live Game Centre
The Live Game Centre is designed to keep fans engaged during match time, even if they’re unable to attend in person. It includes live lineups, match statistics, real-time text commentary, and up-to-the-minute scores. It’s an immersive way for fans to follow the action and stay connected to the game.
These are just a few of the many features that make Touchline a game-changer for non-league clubs. From live updates to in-app shopping, Touchline is packed with tools that help clubs engage fans and drive revenue.
Affordable Pricing Without Upfront Costs
Unlike traditional app development services, Touchline does not require clubs to pay costly upfront fees. With an app of this calibre typically valued between £10,000 and £15,000, we’ve designed Touchline with the understanding that non-league clubs face unique financial challenges. Instead of a large initial outlay, clubs can subscribe to Touchline for a flat monthly fee—just £69 or £99 depending on the package—making it both affordable and sustainable.
Ben Wiser, Founder & CEO of Element16 Media, shared his excitement about the Touchline launch: “Today marks a historic day for non-league football teams. Having worked in non-league football myself for the past four years, I’ve experienced first-hand the budget constraints of teams and the pure dedication of fans. Our mission is to make app development accessible to all clubs, no matter their size.”
Get Started with Touchline
Ready to take your club’s digital presence to the next level? Visit the Touchline page on our website for more information on the programme, and if you’re ready to begin, use the link to book a free discovery call with our team. Let Touchline help you create a powerful, personalised app that will bring your club closer to its fans and maximise engagement all season long.