For many, a new year means New Year’s resolutions, trying to shred the pounds by trying new dieting methods and having a severe case of the post-Christmas blues as we head back to work with the whole year ahead of us. However, this year has many businesses across the country asking questions about their marketing strategy. Do we need to develop with the times? Is our current strategy working? Is it time for a reset? In this article, we will be exploring the question currently on everyone’s minds – apps versus websites: the pros, the cons and the hidden agendas.